YouTube is excellent for marketing, as evidenced by a plethora of astounding usage figures. How can you capitalise on the YouTube opportunity?
It all starts with fantastic YouTube videos. Take a look at these essential elements of a successful YouTube video.
1. Branded Intro Footage
The significance of branding in marketing cannot be overstated. Branding contributes to customer loyalty.
Including branded beginning film allows your devoted viewers to instantly recognise your work, increasing the likelihood that they will remain with you and keep watching.
2. An Attention-Grabbing Intro
Did you know that around 20% of visitors will quit your YouTube video after the first 10 seconds?
Worse, they could give you the thumbs down. So, what are you going to do?
It’s all about the introduction. After you’ve included your customised beginning video, persuade the visitor to stay watching. Explain clearly what they are about to see and how it will help them.
3. Keep Titles And Opening Credits Short
As previously said, our attention spans are quite short. Nothing is worse than a lengthy introduction to a video that causes viewers to lose interest.
Worse, the lengthy introduction will discourage binge-watching. Who wants to see the same extended opening sequence again and over?
When a video is less than one minute long, more than half of YouTube users will watch the entire thing.
4. Background Music
Is it necessary to incorporate background music? People are only interested in what you’re saying, after all. However, we become bored as a result of technological advancements. Fast. Nothing is more boring than a boring YouTube video.
Background music not only draws attention but also sets the tone for the watching experience, providing an emotional connection.
5. A Call To Action For YouTube Video
As previously stated, YouTube users are pressed for time. After all, there is just too much stuff to consume in a single day. They have jobs and families (presumably).
As a result, you must be creative in how you incorporate your call to action because your audience will gradually fade away throughout the length of your film.