Link building has long been a part of search engine optimisation (SEO). However, during the course of Google’s 23-year existence, link-building tactics have matured into complex processes.
Initially, link quantity was the name of the game. The greater the number of links to your site, the higher it rated on search engine results pages (SERPs).
Google now prioritises quality links over quantity to guarantee that pages with valuable information are placed higher. Link builders must now concentrate on locating appropriate sites for backlinks and producing excellent content for that audience.
Top 3 Link Building Strategy
Below are best 3 link building strategy that you can implement right now.
Link Building Strategy #1. Publish Link-Worthy Content
You must produce content that people want to link to. Link-worthy content has a wide audience and is most likely at the top of the marketing funnel. Content that is worth linking to is also instructional and informative. It solves a common problem or answers popular inquiries from the audience.
Link Building Strategy #2. Outreach
The act of contacting a site for a backlink is known as outreach. When you generate link-worthy content, it’s critical to share it with sites you believe would benefit from it.
Obtaining backlinks from high-authority sites is one method of informing Google that your site is an authority on a topic. Backlinks serve as “votes of confidence” from one site to another.
Link Building Strategy #3. Do News-Worthy Things
This technique may appear hazy, but there are several advantages to acquiring connections from a news site. Many periodicals, for example, have a wide audience, some of whom are directed to your site.
Furthermore, several magazines are experts in their fields, and a backlink from them might go a long way with Google.