Many SEO specialists reach a point in their careers where they feel a little stuck. We’ve been optimising sites for a while and are quite confident in our abilities, but there’s always the nagging feeling that there’s more we might be doing.
That there is an additional level of competence that would make us more efficient, employable, and self-assured.
Advanced SEO Skills #1: Intent Analysis
Purpose analysis is the process of interpreting a user’s intent behind the keyword they type into a search engine. Understanding the psychology of what searchers seek is a vital skill for people who want to advance in their SEO proficiency.
This will assist you in both satisfying a user’s requirement when they arrive on a page and increasing the chance of your page getting ranked in their search.
Advanced SEO Skills #2: Understanding Server Management
No SEO specialist should be in charge of guaranteeing that a server can manage a high volume of visitors to a website. Expertise in the fundamentals of how servers affect a website’s crawlability, load speed, and dependability, on the other hand, helps move your technical SEO understanding forward.
Advanced SEO Skills #3: Content Writing
Understanding the process of content creation is a critical component of advanced SEO. You might not be a great writer yourself.
However, in order to provide superior copywriting briefs to your colleagues, you must first grasp what constitutes a good piece of writing.
Advanced SEO Skills #4: Website Migrations
It takes time and practice to become proficient in the planning and execution of website migrations. It takes a lot of practice. Many SEO practitioners who have just worked on the brand side may have simply not had the opportunity to perform that many website migrations.
It may be rather intimidating if you are faced with a particularly intricate one, such as many websites merging. If you’ve worked at an SEO agency for any length of time, you’ve probably moved a website or two.