Marketers are increasingly looking for automation to provide new prospects for development. Automated advertising is quick, straightforward, and easy to utilize. However, in a world of smart and automated techniques, outperforming the competition with advertising campaigns might be difficult. Can marketers have an impact on a smart or automated strategy? You might be surprised by the response.
A “hidden” or little-known Google Ads strategy is that manually defined audience bid modifiers can be used to help prioritize which audience list is provided if a person is on multiple lists. A larger bid modifier, for example, indicates that your preferred list will be prioritized but will not be considered in the auction’s bid modifier.
This is critical for identifying and selecting high-value prospects. Following his presentation, you will be able to optimize your automated advertising campaigns on Google to outperform your competition, change both the scapegoating and attribution of audience lists with bid modifiers, and gain insights into other methods of advertising effectively and driving better results on Google.
